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THROUGH THIS TOGETHER

Welcome to LASER™

They say ‚beauty lies in the eye of the beholder‘

Understanding and adhering to the expectations around clothing can help make a better first impression.

But what is deemed “acceptable” clothing?
Our clothing communicates information about ourselves, our social position and society’s values.

While it's said that beauty, even if it's our way of dressing, lies in the eye of the beholder, society still expects you to dress a certain way to be considered ‚well dressed’.

With LaserWear, we want our customers to not only impress but also be remembered by people while being
AGAINST SOCIAL EXPECTATIONS.